X

By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Have you signed up yet for the Copywriter's Chronicle?

Nope?  Me neither.  But if you do sign up, I'll send you a fortnightly newsletter - each with a tip to help you write brilliantly.  Click
on the blue graphic
just over here >>>

 ...

Words - The Blog

This section of Copywriter Pro is the interactive bit – the blog.

I’ll be filling it with tidy titbits and helpful hints from the world of Copywriting – anything from ‘How To Work Out That Killer Headline’ to ‘5 Business Letter Mistakes To Avoid’.

All posts are organised in Categories – they’re all on the right, so you can pick through the topics that interest you.

But Words is about more than imparting pearls of wisdom. There’s also an element of fun to it. You’ll also find a Category called Flotsam and Jetsam, with an assortment of Quotes, Poems, Puzzles, Articles and Games – all based around the theme of Words. Essentially, it’s our verbal playground. Do join us!

Don’t miss out on Copywriting Tips - sign up here for our (beautifully brief) bi-monthly newsletter.

Take the potter's route to copywriting perfection

freelance copywriter northampton

Listen to this blog

What does it take to write great copy?  What quality do you need to write words for your website, your sales letters and your blogs that are genuinely effective?

Is the answer ‘talent’?  Are bald, bespectacled, bearded 62-year olds natural-born, brilliant copywriters?  Don't answer that question.  Writing is a craft that can be learned.  To write well requires study and research, as well as a knowledge of grammar and syntax, not to mention the psychology of language.  But there’s a further element that is perhaps not understood.

Blog writer's block - the cure?

Blog writers block - cure it with research

Do you write a regular blog?  Or do you think you should write a regular blog, but you don’t … because of writer’s block.  Search online.  You’ll find hundreds of results for ‘writer’s block’.  Many of the articles advocate distraction - take a walk, cook a meal, phone a friend, bath the dog, cook the dog, bath a friend.  They might work for you.  They might not.  But whatever distraction technique we use, there’s no getting away from the harsh truth that, sooner or later, we must drag ourselves back to the PC and get serious about writing. <->

 

And sometimes we find that those clever, sometimes whacky distraction techniques haven't worked.

Let's not get over-excited

freelance copywriter northampton

Exciting?  Really?

I saw this sign just the other day at a Motorway Service station near Birmingham.
When were you last in a fast-food queue, almost losing control with excitement, thinking, 'OMG!  This is so exciting!'?

Hmmm ... I don't know about you, but for me, it's been a while.

We all love a good story

freelance northampton copywriter story telling

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman

As a child, were you read to at bedtime?  As a parent, did you (do you or will you) read to your kids?

 

Keep it real bruv

freelance northampton copywriter

“Look - I’m a technician.  I haven’t a clue about words.  It’s your job to come up with all the flowery language.”

So spoke Bob - my lovely new client.

Once I’d stopped chuckling, I had to let Bob down gently and remind him, that of the many superb services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one of them.

A simple trick to keep your copy punchy

freelance northampton copywriter

Don't put the sleigh before the reindeer

What do you make of these sentences?

Start using our great new CRM system to improve your efficiency.
Call us today to find out more.
The directors face some tough decisions,
if they want to sort out this mess.

Notice anything odd about them?

 

Targeting your reader

Who’s it to?

This time of year, every other Saturday afternoon, I cut a sad and
lonely figure.  You’ll see me spending the best part of two hours sitting
in the cold and wet.
The purpose?
To indulge a childhood habit of proffering my support to the somewhat less-than-mighty Northampton Town (aka The Cobblers) football team,
as they labour to avoid yet another morale-sapping defeat.

Cliches - avoid them like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

Clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about them more than anything else is that cliches are a symptom of another pet hate - laziness.
 

Space - your silent angel

freelance northampton copywriter

Admit it.  When you write, more than anything, you want to keep your reader engaged.

Think back to the last time you wrote a 1,000 page research paper.  Er ... OK then - a note for the Amazon delivery lady.
Whatever the length, circumstance or purpose of the exercise, your aim was surely the same - to keep the reader with you - to the very end.

Size matters ...

freelance northampton copywriter

... but not always in the way you might expect

SMALL IS, MOST DECIDEDLY, BEAUTIFUL

And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"
 

So how does word length make a difference in our business English?

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

WEBDESIGN BY 1PCS
Free Web Copy Rewrite