Using Clear and Concise Copy to Drive Clients to Your Door
I write Copy for Accountants that is Concise, Professional, Informative and Engaging.
Web and Print Copy
Letters of Introduction
I detest waffle and always write in a manner that is clear and direct, yet engaging.
The goal is to write in a way that will grab and keep the readers' attention, inspiring clients both old and new to pick up the phone.
Here's how I work –
We'll sit down together (hopefully with a coffee and at least two biscuits) and
decide what it is about your practice that makes you really special
your fields of expertise
your company ethos
Crucially, I find out about your clients – what makes them tick.
I then work with you to produce copy that presents your firm in a professional, positive light -
copy that will inspire your clients to pick up the phone and find out more.
SEO - Search Engine Optimisation
Writing for accountants, SEO is really important.
I keep up to date with the latest Google algorithms.
I make sure your web copy is Google friendly -
When I write for you, your website will climb the Search Engines - and stay there!
I don't suppose you're old enough to remember the 80's Sitcom - Just Good Friends?
(Do forgive the flattery - old habits die hard)
The series starred Paul Nicholas as the good-natured, amorous rogue, Vince Pinner.
In the first episode, Vince was chatting up an attractive young lady and claiming to be an accountant.
Initially impressed, she enquired -
"Oh! Financial Accountant?, Management? Tax?"
"Er no," he replied, "Turf".
Bringing Out Your Inner Dumpster Diver
So - what is it with accountants? How come the 'boring' tag?
The answer of course is that they’re no more boring than anyone else.
Doubtless, there are many who are crazy about cage fighting, mad about matchstick modelling and dotty about dumpster diving (look it up here)
It’s simply that, most of us don't see the interesting side of accountants.
We imagine them immersed in balance sheets, P&L reports and double-entry book-keeping.
For many of us, their day jobs are somewhat less than riveting.
However ... all of us in business know we need accountants.
And here's the crux, my dear accountant friends ...
like it or not – it would seem that accountants definitely need copywriters.
Turning your Copy into a 'Client Magnet'
So, we’re agreed that accountants aren’t boring, but there is an image problem.
Fortunately, this is a problem that copywriters can help you address.
By working with you to write your business and marketing copy, we can make sure that your practice comes across, not only as efficient and professional, but also as responsive and approachable.
We’ll create a website and deliver printed material that communicates your services clearly and effectively.
At the same time, we’ll put across your 'human' side.
Writing accountancy copy is a pretty specialist area of expertise – one in which traditionally, accountants aren’t trained.
Good copy has to be accurate and informative, but you’ll also want it to provoke a response - to ‘engage’.
Are you feeling inspired?
I hope so.
Find out how we can make your Website and your Print Copy work for you and your Accountancy Practice.
Call today on 01604 378495 or 07703 472207