By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Sack the copywriter!

Get more clients from your website!
Join our workshop - How to Write Winning Words for Your Website.

Check out our
Workshops page.

Be bloody, bold and resolute!

Sunday, November 19, 2017

Sometimes when we write, we’re inclined to be a little timid -

For example,

1. If you’d like to place an order, fill in this form.
2. We can deliver your consignment the following day.

3. If you’d like to know more, please do not hesitate to get in touch.

Aren’t these just too polite, almost deferential?

Let’s be confident.  After all, confidence is an attractive quality and we all want our goods or services to be attractive, don’t we?

So - ditch the ‘if’.  Don’t entertain the possibility that your reader might not want to respond positively.
Can the ‘can’.
Don’t talk about what can happen.
Talk about what will happen.

Don’t these three alternatives sound so much better?
Aren’t they much more likely to give you the response you want?

1. To place an order, fill in this form.
2. We’ll deliver your consignment the following day.

3. Want to know more?  Get in touch today.

When were you last bloody or bold or resolute - or even all three?
Tell me below.

Till the next time.

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

Free Web Copy Rewrite