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Cut, cut and cut again

Friday, December 1, 2017

When you write copy, be utterly ruthless.
Check all of the words and ask yourself the question –
“Am I absolutely sure they all ultimately need to be included?”
Your writing should always comprise the actual basic fundamentals.
The end result will be completely concise copy that
engages really effectively with your clients.
52 words

To put it another way –

When you write, be ruthless.
Check the words and ask yourself –
“Am I sure they all need to be included?”
Your writing should comprise the fundamentals.
The result will be concise copy that
engages effectively with your clients.
38 words

Got the idea?
Of course you have.

And tomorrow’s Advent Calendar copywriting tip?
Slow, slow, quick, quick, slow -
What the Foxtrot has to teach us about good writing.

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