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3 little words ...

northampton freelance copywriter

... to make your readers 'feel'

Maya Angelou.  Wasn’t she great?  Poet, singer, civil rights activist.  And of course, a great copywriter - although that might not be a word she'd have chosen!  She once wrote - and I love this -

“I’ve learned that -
People will forget what you said.
people will forget what you did,
but people will never forget how you made them feel.”

Keep it real bruv

“Look - I’m a technician.  I haven’t a clue about words.  It’s your job to come up with all the flowery language.”

So spoke Bob - my lovely new client.

Once I’d stopped chuckling, I had to let Bob down gently and remind him, that of the many superb services offered by Copywriter Pro, being the purveyor of ‘flowery language’ definitely isn’t one of them.

A simple trick to keep your copy punchy

freelance northampton copywriter

Don't put the sleigh before the reindeer

What do you make of these sentences?

Start using our great new CRM system to improve your efficiency.
Call us today to find out more.
The directors face some tough decisions,
if they want to sort out this mess.

Notice anything odd about them?

 

Cliches - avoid them like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

Clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about them more than anything else is that cliches are a symptom of another pet hate - laziness.
 

Size matters ...

... but not always in the way you might expect

SMALL IS, MOST DECIDEDLY, BEAUTIFUL

And Winnie the Pooh was an expert, for it was he who famously declared -
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like -
'What about lunch?'"
 

So how does word length make a difference in our business English?

Why good copy really does matter

norhampton web copy copywriting

Copywriting - the Cinderella of marketing?

Words.  Remember them?  Those funny squiggly things, scrawled across a page.
Do you know what?  They matter.  You’d think this was self-evident.
But it’s strange (and deeply, desperately disappointing to professional copywriters) how often words go unappreciated.

For too many business owners (not you of course!), good copy is just an afterthought.
 

It's not about you - it's about your audience

copywriting tips northampton

My daughter, Hannah, would make a great copywriter.  What do you mean, “How do I know?”?  It’s in her genes!
But no - it’ true.  She has all the right instincts.
And this is how I know ...

Proofreeding - 4 techniques

freelance copywriter northampton

Do what I say - not what I do

Did you read Saturday’s tip no. 9?  The one featuring Katherine Hepburn?
Judging by the number of emails I received, gleefully pointing out
my clumsy proofreading error,  it seems that most of you did.
So - I hang my head in shame.
What better way to make amends than to change today’s planned
email topic and substitute it for the vexed subject of - proofreading

Avoid cliches like the plague

Don't you hate cliches?

I do.  I reckon we all do - well, at least those of us who care about using language to communicate clearly and effectively.

First off, clichés are boring.  In fact, they're so boring, that when I come across more than two or three in one piece of text, my knees ache.  But what upsets me about clichés more than anything else is that they’re a symptom of my other pet hate - laziness.

 

Do I have to repeat myself repeat myself repeat myself?

northampton content copywriting

Once upon a time, there lived a young, ambitious, better-than-averagely-good-looking politician.

One day he stood up in front his audience and promised, “When I become Prime Minister my 3 main priorities will be education, education, education”.

His early years as Prime Minister went rather well.  It was only towards the end of his term of office that things went somewhat awry for Tony Blair.
 

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