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In Praise of Pedantry

northampton copywriting

In Praise of Pedantry

Why we should all be language nerds

My family is inclined to regard me as something of a pain.  I know - you’re right.  This is profoundly unfair.  But sadly, it’s true.

Chief among the aspects of my personality that appears to cause them such discomfort is my perceived linguistic pedantry.  My desire for everyone to ‘say it right’ drives them bonkers.  (yes, I confess - I do derive wicked pleasure in winding them up).

I'm awesome - no really I am. Someone told me only this morning.

Apparently I'm awesome.
No - really.  I must be.
Well, at least that's what some clever marketing whizzo thinks.

I've rarely felt so insulted.
I signed up for a trial version of a Keyword Search Tool, only to be greeted with a newsletter beginning 'Hi. You're awesome.'

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