X

By completing this form, you agree to receive newsletters - tips about writing for business. Occasionally, they’ll be about workshops and webinars.

Fire That Copywriter!

Get more clients by writing your own compelling web content.
Check out this new book - FIRE THAT COPYWRITER!
How to Write Winning Words for Your Website...

Fire That Copywriter

This page features a series of random extracts from a soon-to-be-published book on how to get more clients by writing words for your website that are clear, concise and compelling. There’ll be a new extract added every week. Read each one and you may decide you’ve learned enough not to have to buy the book! How cool is that? To be kept up to date with publication details, send me an email.

Fire That Copywriter! Extract 2 - Addressing the Pain Points

Fire That Copywriter

........  There are many marketers who think
way too hard about their target reader.
Their theory goes like this  -

 

Before you write, build a picture of a single individual.  Ask yourself questions about them.  Are they a man or a woman?  What age are they?  What’s their occupation?  Are they single or married?  Do they have children?  How many?  How do they spend their spare time?  What are their achievements, their challenges, their hopes and aspirations?  What do they eat for lunch?  Finally, (would you believe it?) if they were an animal, what animal would they be?

Fire That Copywriter - extract 1 - First Impressions

COPYWRITING fire that copywriter

FIRE THAT COPYWRITER!

Extract1 - First Impressions

 

 

... Once you’ve settled on your website’s goal, you need to consider the best means towards achieving it.  Where better to start than with first impressions?

Number one - you need instant appeal.  No - not ‘need’.  You must have instant appeal.  The one question going through your visitor’s mind when they click to go through to your site is, to quote The Clash, ‘should I stay or should I go?’.

We write Words -
Words for Websites, Newsletters, Social Media.
If your words are online, we'll write them.

Business Cards, Business Letters, Sales Letters, Direct Mail, Flyers, Leaflets, Catalogues, Brochures, Presentation Folders

Copy for Lawyers, Accountants, Estate Agents, Recruiters, Builders, Retailers, Manufacturers … and Copy for You!

I'll write your web content.  Then 2 years later, you'll receive a completely free re-write. Are there conditions?  You bet there are!

WEBDESIGN BY 1PCS
Free Web Copy Rewrite