Copywriting Insights

Here's where you'll find out about -

  • how copywriting works
  • countless copywriting ideas, hints and tips ... some of which actually work!
  • what questions you should be asking before taking on a copywriter
  • SEO - how to write to keep Google happy. (Should you write to keep Google happy? Maybe not)
  • how to write a compelling Call To Action
  • weird word quirks for word nerds
  • writing newsletters
  • the best books to read on copywriting
  • grammar stuff

Check out the growing list of categories on the right.

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LinkedIn Profile Photos. Do they matter? Yep they do.
Your LinkedIn profile picture is your first impression - your virtual handshake with potential employers, collaborators, and connections. A picture speaks a thousand words, and your profile photo is no exception. It's the visual representation of your professionalism and approachability. And in case you're wondering ... yes, these LinkedIn profile photos are all, in their own sweet way, crap.
Aug 21, 2023
How to craft an impressive LinkedIn Profile Banner - 8 ideas
Your LinkedIn profile is your virtual business card - your professional identity. The banner at the top will always be its most eye-catching and crucial element. This space offers a unique opportunity to make a strong first impression and communicate your personal brand to potential employers, clients, and colleagues. Let's look at your LinkedIn profile banner's key elements – the components that will make you stand out amongst the crowd.  
Aug 20, 2023
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